Google applications are the customization packages of applications that take a Google product you are already using at home or workplace, and add features and support to make them suitable to use. Some of the popular Google applications are Google groups, G-mail, Gtalk, Google Calendar, Docs and sites. Some of Google applications are developed for webmasters so that they can enhance the quality of their websites. If you want to increase the traffic of your website, Google Applications can help you. Google provides many management tools, which will increase website traffic of your site, and the best thing for you is that most applications are free of cost. Some of the applications for SEO purpose are Google Adwords Keyword Tool, Google Analytics and Google Webmaster tools.
Google adwords tool is most widely used tool by the web master. It is used for the purpose of keyword research. Keyword research is the first step in internet marketing to optimize your site for SEO / Search Engine Optimization. As it is well known that proper keyword research is essential to increase the web traffic of your site, by using this tool, you can check that which keyword target how much traffic per month locally or globally. Locally means for a particular country and globally means all over the world. It also shows the competition level for particular keyword. High competitive keywords take lots of time and money to get top rank in search result while low competitive keywords take a small time and low amount of money to get top in search result.
Google analytics is the Google application which helps you to monitor your website traffic. Every webmaster or blogger is excited to know that how much traffic their websites or blogs are getting per month. If you belong to the internet marketing community and your website is the source of earning for you, you must use this tool to analyze your traffic. To use Google Analytics, firstly you have a Google account. If you do not have Google account, create one. It will take just a minute. Now go to Google analytic site, click on sign up and do login with your Gmail account Id and password. Now enter your website information and your website URL in analytics, choose your country, time zone and then continue. It will ask to accept the user agreement. Click on yes then click on creates a new account. Now it will generate Java Script code which you will have to install on your website home page. After installing this code on your website, click on continue button in Google analytics. Generally, it shows an error message that tracking code is not verified. Don’t take it seriously; it takes 24 hours to remove this error automatically.
If your website has lots of error, then the value of your website will be decrease for both search engines and your audience. Google webmaster tool is a nice tool to make your website error free. This tool also gives data how Google index your site pages, and how many pages of your website have been indexed by Google. You should have Gmail account to access Google webmaster tool features. Once you do log in, add your website in Google webmaster. It will generate code for your website which you have to add on your website. Now you can easily track your website error report from here.